COP 26 on social media

Scope

• Identifying the threats to the legitimacy and citizen support of the multilateral COP26 process through an in-depth study of the relevant narratives and alternative public discussion spaces

• Understanding the changes undergone by the COP brand in the public debate and its impact on the international negotiations regarding climate policies

Challenges

• Real-time tracking of the transformations and impact of the narratives, communities and leaders

Solutions

• Multiplatform and crossmedia data collection and analysis (Twitter, Instagram, Reddit, YouTube, TikTok, Wikipedia, international press)

• Daily briefings geared towards the elected officials present at COP26 negotiations

• Performance evaluation of the narratives

• Monitoring of the "on" scene of the event, i.e., its institutional and media spheres

• Identification and monitoring of its "off" scene, i.e., the dissident voices appearing in the wake of the event (activists, detractors...)

Results

• Evaluating the "hijacking" of the COP26 by "grassroots" activists, regarding both its popularity and its legitimacy; describing the way these emerging activists force their agenda and narratives onto the digital public space

• Measuring the impact of the "off" scene on the way the event is perceived

• Analysis of the image degradation of the COP in the public opinion in comparison with the previous editions