100 000 climate change memes

Evaluating the symbolic weight of memes, their political undertones as well as their expressive power in the climate debate

Challenges

• Gathering a large amount of data from various platforms

• Human-based and algorithm-based evaluation of visual data collections

Solutions

• Image classification through supervised learning

• Creation of a viewer tool

• Semiotic analysis

Results

• Measuring the ambivalence of the content reviewed

• Analysis of the prominent position occupied by "pro-climate" activism, showing how the lines between meme and information/persuasion were blurred

• Highlighting blatant or underlying conflicts

The study is not publicly available.

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