100 000 climate change memes
Evaluating the symbolic weight of memes, their political undertones as well as their expressive power in the climate debate
Challenges
Gathering a large amount of data from various platforms
Human-based and algorithm-based evaluation of visual data collections
Solutions
Image classification through supervised learning
Creation of a viewer tool
Semiotic analysis
Results
Measuring the ambivalence of the content reviewed
Analysis of the prominent position occupied by "pro-climate" activism, showing how the lines between meme and information/persuasion were blurred
Highlighting blatant or underlying conflicts
The study is not publicly available.